A new way to “Dear Diary.”
VSCO has transformed the way teenagers and young adults use social media. VSCO is not about the likes or the followers, the way Instagram is. It is strictly about being a “creator.” Unlike Instagram, VSCO doesn’t provide the amount of likes, republishes, or followers, you have to manually count yourself. With this simple feature, VSCO becomes more about the creator and its creativity, rather than popularity. Lauren Kelley, sophomore, says, “Not worrying about the amount of likes you’ll get makes it easier to post things for yourself, rather than worrying about posting content that will appeal to other people.”
In a Business Insider article, the creators of VSCO quoted, “We’re interested in redefining what it means to create, to discover content, and to connect with people.” He continues, “We see social fatigue where it’s a lot to take in, the likes and comments, and people play essentially a game. We still want to give people the ability to connect, the ability to interact. That’s part of being human. But we want to do it in a different way.”
VSCO’s new take on social media is making a big impact on technology. While VSCO is mostly used by girls, there is a large population of guys that are addicted to this platform as well. VSCO’s unique approach to social media allows the user to feel free about what they want to share or how much they post. With this new way to view, by the popularity it is forming, it seems like VSCO is here to stay.
VSCO is “on trend” these days. Most teenagers and young adults own an account, and many even link their accounts in their Instagram bio. VSCO is considered to be like a diary as well. VSCO allows users to republish different posts and add it to their very own “collection.” Because of this feature, VSCO is known to be like an online, public diary. Most collections consist of pictures of friends, interests and also many quotes. Urban Dictionary jokes about this by saying, “If you wanna know how a girl is feeling, check her VSCO.”