How Social Media impacted the success of Saje Wellness

0
84
Co-founders Kate Ross and Jean LeBlanc

Saje Wellness is a small essential oil company that was established in Vancouver, CA. Founded by Kate Ross and Jean Pierre LeBlanc with little resources to use while they started up their company. Eventually, they were able to expand and reach the US. There are currently 45 retail locations across North America and they are planning on opening 140+ more. Now you might be thinking, how is this possible? For a company that is now worth $4.2 trillion dollars, there must be a method behind its madness. Ross and LeBlanc sit down with with Emily Jackson to discuss their future plans with social media. Ross begins with saying how, despite the fast growing company, was a process to develop the knowledge of natural wellness. At first, they had to start by telling people that essential oils really do help and release pain and increase health, naturally. When they started their company 25 years ago, it was a struggle trying to get their name out there due to the fact that social media was not not prevalent. So, gathering people to join their like minded views that these herbal oils could really work as a healing technique, was something that was crucial to getting their business name out their.

Interaction between employee and customer

Ross explains that reaching people on social platforms is a great way to connect. Since their store is really about that personal interaction and smelling the oils in person, being able to reach someone through social media platforms has helped the growth of their company because of that fast response.

Saje’s News Story on expanding to the US

Eventually, they were able to expand and reach the US. There are currently 45 retail locations across North America and they are planning on opening 140+ more. Now you might be thinking, how is this possible? For a company that is now worth $4.2 trillion dollars, there must be a method behind its madness. Ross and LeBlanc sit down with with Emily Jackson to discuss their future plans with social media. Ross begins with saying how, despite the fast growing company, was a process to develop the knowledge of natural wellness. At first, they had to start by telling people that essential oils really do help and release pain and increase health, naturally. When they started their company 25 years ago, it was a struggle trying to get their name out there due to the fact that social media was not not prevalent. So, gathering people to join their like minded views that these herbal oils could really work as a healing technique, was something that was crucial to getting their business name out their. Ross explains that reaching people on social platforms is a great way to connect. Since their store is really about that personal interaction and smelling the oils in person, being able to reach someone through social media platforms has helped the growth of their company because of that fast response.

Saje’s online shop. Take note of the chat option on the side, so consumers can directly talk to a representative

Communication and influencers has greatly effected Saje wellness as well.Therefore, creating business that is able to both operate in store and online, increases they consumer platform. Both talk about how using these influences help get spread the word to the public about these unique blends. Another battle that they had to face was other people talking through social media platforms about essential oils that they have purchased off of Amazon or other stores. Since those companies have such a strong name, it was hard at first for Saje to compete. To combat this, they had to really work on their communication and use their strengths to be able to help them climb the ladder. The edge that Saje has over these other essential oils is the fact that they are able to create special blends that are targets to different health issues. In the future, their expansion plans consists of targeting more stores in the US because it is such a big market, and to increase the effective on the online channels and how to connect to people through online platforms. All in all, Saje has been very deliberate in their one-on-one relationship through their retail stores. However, that wasn’t enough, growing their locations and getting the word out to members of the community that are interested in natural health is their key to success.